African American Entrepreneur: Then and Now

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African American Entrepreneur: Then and Now

Format:  Hardcover,

316 pages

Publisher: Greenwood Pub Group

Publish Date: Dec 2009

ISBN-13: 9780313351112

ISBN-10: 0313351112

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African American entrepreneurship has been an integral part of the American economy since the 1600s. On the eve of the Civil War, the collective wealth of free blacks was approximately $50 million. In 2006, African Americans earned a whopping $744 billion, a figure that exceeds the gross domestic product of all but 15 nations of the 192 independent countries in the world. As W. Sherman Rogers so ably demonstrates, African Americans have achieved these economic gains under difficult circumstances. Slavery, segregation, and legally limited access to property, education, and other opportunities have taken a heavy toll, even to this day. Besides providing a penetrating glimpse into the world of black entrepreneurship both past and present, this book urges African Americans to gain financial independence as entrepreneurs. Business ownership, Rogers argues, will bring security, wealth that can be passed to successive generations, and educated offspring with much greater earning power.

"The African American Entreprenuer: Then and Now" explores the lower economic status of black Americans in light of America's legacy of slavery, segregation, and rampant discrimination. Its main purpose is to shine a light on the legal, historical, sociological and political factors that together help to explain the economic condition of black people in America from their arrival in America to the present. In the process, the book spotlights the many amazing breakthroughs made by black entrepreneurs even before the Civil War and Emancipation. Profiles of business people from the Post-civil War period through today include Booker T. Washington, pioneer banker and insurer A.G. Gaston, hair care entrepreneur Madame C.J. Walker, Ebony publisher John H. Johnson, Black Entertainment Television founder Robert L. Johnson, publisher Earl Graves, music producer Damon Dash, rapper Sean Combs, former basketball stars Dave Bing and Magic Johnson, food entrepreneur Michelle Hoskins, broadcast personality Cathy Hughes, former Beatrice Foods head Reginald Lewis, Oprah Winfrey, and many more. As Rogers points out, reading about remarkable African American entrepreneurs can inspire readers to adopt an entrepreneurial mindset. To further that goal and help readers take the plunge, he outlines many of the skills, tools and information necessary for business success-success that can help chart a new path to prosperity for all African Americans.


Publisher: Greenwood Pub Group
Publish Date: Dec 2009
ISBN-13: 9780313351112
ISBN-10: 0313351112
Format: Hardcover
Number of Pages: 316
Shipping Weight (in pounds): 1.46
Product in Inches (L x W x H): 6.25 x 9.5 x 1.25

Chapter outline

Preface xi
Introduction xv
Foundatins of Excellence: The African American Entrepreneur From Slavery to the Present
Entrepreneurship as a Key Factor in the Black Quest for Economic Parity
The Black Economic Journey from the 1600s to the Civil War
The Reconstruction Era: 1867-1877
Government-Imposed Segregation: Jim Crow Dances with the U.S. Supreme Court
Black Economic Enclaves under Government-Imposed Segregation
Black Thought Leaders and Entrepreneurs of the Late 19th and Early 20th Centuries
The Civil Rights Era and the End of American Apartheid: The 1950s to the Present
Black Thought Leaders and Entrepreneurs from the Civil Rights Era to the Present
A Parting Look at the Foundations of Black Entrepreneurial Excellence
Building Future Excellence: A Primer For Aspiring Entrepreneurs
Developing Your Ideas
Creating the Legal Framework for Your Business
Things You Should Know about Intellectual Property
Building Your Business Plan
Raising Capital for Your Business
Tax Matters for Business Owners
Estate Planning: Securing Your Future and Your Legacy
7(a) Loans-SBA Program Office
Micro-Loans-SBA Program Office
CDC/504 Program-SBA Program Office

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