Buying In: What We Buy and Who We Are

Buying In: What We Buy and Who We Are
$13.05
FREE shipping on orders $50 +
If your order totals $50 or more and you select Value shipping, this item and any other qualifying items ship for free!
FREE pickup
Sold by Walmart.com
 
Showing options for 20146
Type
Arrives
Cost
Value
Data unavailable
$4.97
Standard
Data unavailable
$6.97
Expedited
Data unavailable
Rush
Data unavailable
 
Showing options for 20146
Location
Buy online for pickup
Paperback, Random House Inc, 2009, ISBN13 9780812974096, ISBN10 0812974093

About this item

Brands are dead. Advertising no longer works. Consumers are in control. Or so we're told. In Buying In, Rob Walker argues that this accepted wisdom misses a much more important cultural shift, including a practice he calls murketing, in which people create brands of their own and participate, in unprecedented ways, in marketing campaigns for their favorites. Yes, rather than becoming immune to them, we are rapidly embracing brands. Profiling Timberland, American Apparel, Pabst Blue Ribbon, Red Bull, iPod, and Livestrong, among others, Walker demonstrates the ways in which buyers adopt products not just as consumer choices but as conscious expressions of their identities. Part marketing primer, part work of cultural anthropology, ""Buying In""reveals why now, more than ever, we are what we buy--and vice versa.

Explore this item

Publisher: Random House Publishing Group
Publish Date: Jan 05, 2010
ISBN-13: 9780812974096
ISBN-10: 0812974093
Format: Paperback
Number of Pages: 320
Written in: ENG
Shipping Weight (in pounds): 0.5
Product in Inches (L x W x H): 8.0 x 5.2 x 0.7
Show

Customer reviews

Be the first to review this item. Share your rating and review so that other customers can decide if this is the right item for them.

Customer Q&A

Back
Questions & Answers
0 questions
1-0 of 0 questions

Ask a question

If you would like to share feedback with us about pricing, delivery or other customer service issues, please contact customer service directly.


Q&A tips and guidelines

Q&A Exchange Guidelines

When writing your question or answer, please follow these guidelines:

  • Do: Make sure your question is directly related to the product
  • Do: Be specific and provide as many details as possible
  • Do: Include the model number (if applicable)
  • Do: Write your question in English
  • Do Not: Include personal information (such as your full name)
  • All submitted questions and answers are subject to the terms set forth in our Terms and Conditions

We reserve the right not to post your question or answer if it contains any of the following:

  • Any information not related to the actual merchandise or topic
  • Obscenities, discriminatory language or other language not suitable for a public forum
  • Advertisements or “spam” content
  • Email addresses, physical addresses or other forms of contact information
  • Critical or spiteful comments on other questions or answers posted on the page or their authors
  • Any imagery that demonstrates incorrect use of the merchandise
  • Anything that Walmart deems to be inappropriate, at Walmart's discretion

Provide as many details as possible, including the model number (if applicable).

Remember: Don’t include personal information (such as your full name).


Preview Question

Walmart does not sponsor, recommend or endorse any third party product or service, or any customer ideas or advice.

Thank you.

Questions will be checked against our question guidelines and posted within five to seven business days.

Policies & Plans

See any care plans, options and policies that may be associated with this product.

Gifting plans

The following available options may be selected during checkout:
Gift message: Add a personal note that we'll include with your gift.
Gift receipt: When you add other gift options, we'll include a receipt that keeps the price a secret but makes it easy to exchange or return an item.

Pricing policy

About our prices
We’re committed to providing low prices every day, on everything. So if you find a current lower price from an online retailer on an identical, in-stock product, tell us and we’ll match it. See more details at Online Price Match.

Product Recommendations

Your recently viewed items

Clear this list