Be #1 on Google: 52 Fast and Easy Search Engine Optimization Tools to Drive Customers to Your Web Site

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Be #1 on Google: 52 Fast and Easy Search Engine Optimization Tools to Drive Customers to Your Web Site

Format:  Paperback,

151 pages

Publisher: McGraw-Hill

Publish Date: Sep 2009

ISBN-13: 9780071629607

ISBN-10: 0071629602

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The following content was provided by the publisher.

Google Your Way to the Top of Your Industry

It's great to have a punchy Web site, but if you aren't optimizing your search-engine presence, you're just another company lost in cyberspace.

"With Be #1 on Google," you can instantly put your company in the top spot of relevant online searches--and dramatically increase sales. An international expert in search-engine optimization, Jon Smith explains how to draw serious customers--not curious or bored Web surfers--to your site by Registering with Google Coming up with the best keywords Thinking like your customers Making your site totally accessible Using metadata to your advantage Advertising on the Web Measuring what works, and what doesn't

Containing 52 techniques in all, each of which can used immediately, "Be #1 on Google" is the essential guide to winning the battle for first ranking on the world's most utilized search engine.

Specifications

Publisher: McGraw-Hill
Publish Date: Sep 2009
ISBN-13: 9780071629607
ISBN-10: 0071629602
Format: Paperback
Number of Pages: 151
Shipping Weight (in pounds): 0.45
Product in Inches (L x W x H): 7.0 x 7.25 x 0.5

Chapter outline

Careful Nowp. vi
Introductionp. vii
What's So Special about Google, Then?-Is It Really All That?p. 1
I Wanna Be Number 1-Taking the Restricted Viewp. 4
It's Not Yogurt ... Organic (or Natural) versus Paid-Forp. 7
View Askew-How Google Sees Your Sitep. 10
Uncovering the Data-Unleashing Your Inner Miss Marplep. 13
Pimp My Metadata-The Hidden Messagep. 16
That Keyword Is So Owned-Satellite Sitesp. 19
Analyze This-Google Analyticsp. 22
Destination Me-The Importance of Inbound Linksp. 25
Who's Lookin'?-Keyword Biasp. 28
Who Are Ya?-It's All in the Details, So Does Your Domain Registration Tally?p. 31
Open with a Joke-Keyword Prominence and Relevancep. 34
Laid-Back Surfers-The Google Searchp. 37
Selling Out-Accepting Google Advertisingp. 40
Say That Again?-Keyword Proximityp. 43
Jargon Busting-Hits, Visitors, Page Views, and Uniques ...p. 46
Here, Look Over Here-Registering with Search Enginesp. 49
Essential Code?-Meta Robots, etc....p. 52
Me in France Number 113-Using Images Correctlyp. 55
Cloaked Content-Being Up-Front with Your Intentionsp. 57
Content Is King-Building Pages the Right Way Aroundp. 60
Whose Page? My Page!-Owning Page 1p. 63
Face-Off-Posing as Two Different Brandsp. 66
How Ya Doin'?-Benchmarking Your SEO Performancep. 69
All Links Are Not Born Equal-PageRank, Relevance, and Are You Trustworthy?p. 71
No DMOZ, No Champagne Corks-The Importance of the Open Directory Projectp. 74
Google Pretender?-Competition for the Thronep. 77
Your Web Site under the Knife-You at the Back, Pay Attention ...p. 80
Where Next?-The Site Map and Googlep. 83
Rank and File-How Are Your Keywords Performing?p. 86
Number Crunching-Stats, Stats, and More Statsp. 89
IP City-Location Management in a Virtual Worldp. 92
Treating Users and Google Differently-E-Commerce and the Session ID Curse ...p. 95
Web Design #404-"Page Cannot Be Found" Suicidep. 98
How Clean Is Your House?-Nonsmoking, Professional, Clean Code Onlyp. 101
JavaScript Intolerance-Cookies and a Lack of Appetitep. 104
The Bigger Picture-Cash-Poor, Time-Poor? Click Here ...p. 107
Deep, Deep Down-Understanding the Long Tailp. 110
Feeding Hungry Eyes-Forums, Communities, and RSSp. 112
Switching on Targeting Computer ... Good and Bad Navigationp. 115
The WORLD Wide Web-Running a Multilingual Web Site Marketing Campaignp. 118
No Rest for the Wicked-Refining, Retuning, Rediscovering ...p. 121
Naming the Child-Web Addresses and the Importance of First Namesp. 123
Knowing Google-Dinner Party Secrets You Can Reveal ...p. 125
It's My Party-Inviting Links without Seeming Desperatep. 128
Yahoo! and Industry-Specific Directories-Entering the World of Other Search Enginesp. 131
Negative Press-Being Dissed on the Webp. 134
What? Explain!-SEO in a Nutshellp. 137
Google AdWords-Pay to Be Firstp. 139
I'll Make You Number 1!-The Dangers of SEO/AdWord "Specialistsp. 141
Is This Working?-User Testing to Monitor Your Search Resultsp. 143
I Am/Am Not King of the Hill-A Word of Warningp. 145
Indexp. 147

Book description

Google Your Way to the Top of Your Industry!

It’s great to have a punchy Web site, but if you aren’toptimizing your search-engine presence, you’re just anothercompany lost in cyberspace.

With Be #1 on Google, you can instantly put your companyin the top spot of relevant online searches—and dramaticallyincrease sales. An international expert in search-engineoptimization, Jon Smith explains how to draw seriouscustomers—not curious or bored Web surfers—to your site by

  • Registering with Google
  • Coming up with the best keywords
  • Thinking like your customers
  • Making your site totally accessible
  • Using metadata to your advantage
  • Advertising on the Web
  • Measuring what works, and what doesn’t

Containing 52 techniques in all, each of which can usedimmediately, Be #1 on Google is the essential guide towinning the battle for first ranking on the world’s most utilizedsearch engine.

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