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Book Information
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The biggest challenge facing salespeople today is securing meetings with C-level executives (CEO, CFO, CIO, etc...) and convincing them to buy. Based upon extensive interviews with more than 500 C-level executives, Steve Martin's Heavy Hitter Sales Psychology; will help you understand how C-level executives think, how they communicate, and how to adapt your use of language to match executive decision makers'. Martin provides language-based strategies that enable your message to rise above your competitors' and impactful psychological suggestions that compel executives to take action.
Specifications
| Author: | Martin, Steve W. |
| Publisher: | Cardinal Pub Group |
| Publish Date: | Sep 2009 |
| ISBN-13: | 9780979796128 |
| ISBN-10: | 0979796121 |
| Format: | Hardcover |
| Number of Pages: | 304 |
| Shipping Weight (in pounds): | 2.0 |
| Product in Inches (L x W x H): | 6.1 x 0.9 x 9.1 |
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