Heavy Hitter Sales Psychology: How to Penetrate the C-Level Executive Suite and Convince Company Leaders to Buy

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Heavy Hitter Sales Psychology: How to Penetrate the C-Level Executive Suite and Convince Company Leaders to Buy

Format:  Hardcover,

304 pages

Publisher: Cardinal Pub Group

Publish Date: Sep 2009

ISBN-13: 9780979796128

ISBN-10: 0979796121

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The biggest challenge facing salespeople today is securing meetings with C-level executives (CEO, CFO, CIO, etc...) and convincing them to buy. Based upon extensive interviews with more than 500 C-level executives, Steve Martin's Heavy Hitter Sales Psychology; will help you understand how C-level executives think, how they communicate, and how to adapt your use of language to match executive decision makers'. Martin provides language-based strategies that enable your message to rise above your competitors' and impactful psychological suggestions that compel executives to take action.

Specifications

Author:
Publisher: Cardinal Pub Group
Publish Date: Sep 2009
ISBN-13: 9780979796128
ISBN-10: 0979796121
Format: Hardcover
Number of Pages: 304
Shipping Weight (in pounds): 2.0
Product in Inches (L x W x H): 6.1 x 0.9 x 9.1

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