The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media

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The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media

Format:  Hardcover,

244 pages

Publisher: John Wiley & Sons

Publish Date: Sep 2009

ISBN-13: 9780470499276

ISBN-10: 0470499273

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Book Information

The following content was provided by the publisher.
Practical applications for using social media to boost your business

Even today's most successful businesses are seeing shrinking returns on their advertising and marketing dollars. "The Digital Handshake" explains why advertising and marketing are losing their effectiveness and how to solve the problem using social media to corral elusive consumers. It explains the best practical business applications in current use and how you can use them to ramp up your business.

Using case studies gleaned from real businesses, author Paul Chaney shows you how companies both large and small that can tap social media to mitigate market changes and reap valuable business benefit in the real world.Explains how you can use social media to grow your business and connect with consumersAuthor Paul Chaney is a leading authority on blogging and social mediaCovers practical, effective business applications for blogging, social networking, online video, microblogging and much moreShows how to design a comprehensive marketing strategy using traditional and new media platforms

Today's technology can either undermine your marketing efforts or enhance them. "The Digital Handshake" helps you make sure the Internet grows your business for the long run.

Specifications

Author:
Publisher: John Wiley & Sons
Publish Date: Sep 2009
ISBN-13: 9780470499276
ISBN-10: 0470499273
Format: Hardcover
Number of Pages: 244
Shipping Weight (in pounds): 1.02
Product in Inches (L x W x H): 6.32 x 0.97 x 9.14

Chapter outline

Preface: The Insurgent Consumer
Foreword by Ann Handley, Chief Content Officer, MarketingProfs
Acknowledgements
Introduction: A New Communications Paradigm
Five Consumer Trends Turning the World Upside Down
Consumer Skepticism is at an All-Time High
Media is Fragmented and so is the Audience
Who's In Control of the Marketing Message? (Guess What, It's Not You)
Businesses, Improve Your Aim
Consumers Are Mad as Hell and They Won't Take It Anymore
What's a Marketer to Do? Start a Conversation
Seven Proven Strategies to Grow Your Business
Business Blogging, Your Social Media Marketing Headquarters
Social Networks Strengthen Your Social Graph
Online Communities Can Benefit Your Business
Micro-Blogging: Social Media Marketing in 140 Characters or Less
Lights! Camera! Action! Use Online Video to Market Your Business
Podcasting: Overlooked, Underutilized Marketing Tool
PR 2.0: Introducing the Social Media News Release
Other Social Media Marketing Tools
Putting the Tools to Good Use: A Social Media Marketing Plan of Action
A Brief Word About Web Sites, Email Marketing and Search
Listening is the New Marketing.Chapter Seventeen: Now That You've Listened, It's Time to Engage
Measuring the Effectiveness of Your Social Media Marketing Plan
Conclusion

Book description

Practical applications for using social media to boost your business

Even today's most successful businesses are seeing shrinking returns on their advertising and marketing dollars. The Digital Handshake explains why advertising and marketing are losing their effectiveness and how to solve the problem using social media to corral elusive consumers. It explains the best practical business applications in current use and how you can use them to ramp up your business.

Using case studies gleaned from real businesses, author Paul Chaney shows you how companies both large and small that can tap social media to mitigate market changes and reap valuable business benefit in the real world.

  • Explains how you can use social media to grow your business and connect with consumers
  • Author Paul Chaney is a leading authority on blogging and social media
  • Covers practical, effective business applications for blogging, social networking, online video, microblogging and much more
  • Shows how to design a comprehensive marketing strategy using traditional and new media platforms

Today's technology can either undermine your marketing efforts or enhance them. The Digital Handshake helps you make sure the Internet grows your business for the long run.

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