Strategic Marketing Problems: Cases and Comments

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Strategic Marketing Problems: Cases and Comments

Format:  Hardcover,

708 pages

Publisher: Prentice Hall

Publish Date: Jul 2009

ISBN-13: 9780136107064

ISBN-10: 0136107060

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The following content was provided by the publisher.
"Strategic Marketing Problems: Cases and Comments "balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they've learned.
Foundations of Strategic Marketing Management; Financial Aspects of Marketing Management; Marketing Decision Making and Case Analysis; Opportunity Analysis and Market Targeting; Product and Service Strategy and Management; Integrated Marketing Communications Strategy and Management; Marketing Channel Strategy and Management; Pricing Strategy and Management; Marketing Strategy Reformulation: The Control Process; Global Marketing Strategy
MARKET Relevant information and case studies for marketing executives and professionals.

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Author:
Publisher: Prentice Hall
Publish Date: Jul 2009
ISBN-13: 9780136107064
ISBN-10: 0136107060
Format: Hardcover
Number of Pages: 708
Shipping Weight (in pounds): 3.7
Product in Inches (L x W x H): 8.5 x 1.2 x 10.9

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