Strategic Marketing Problems: Cases and Comments

Save $25 when you open a Walmart® Credit Card and spend $75 today.*

*Offer subject to credit approval
Learn More
or Apply Now

Advertisement
Advertisement

Strategic Marketing Problems: Cases and Comments

Format:  Hardcover,

708 pages

Publisher: Prentice Hall

Publish Date: Jul 2009

ISBN-13: 9780136107064

ISBN-10: 0136107060

Buy from Walmart

Shipping & Pickup
Online
$221.37
List Price: $230.00
You Save: $8.63 (4%)
Not Available at this time

  • Store information not available.

 Buy from Marketplace

Shipping & Additional Information

Book Information

The following content was provided by the publisher.
"Strategic Marketing Problems: Cases and Comments "balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they've learned.
Foundations of Strategic Marketing Management; Financial Aspects of Marketing Management; Marketing Decision Making and Case Analysis; Opportunity Analysis and Market Targeting; Product and Service Strategy and Management; Integrated Marketing Communications Strategy and Management; Marketing Channel Strategy and Management; Pricing Strategy and Management; Marketing Strategy Reformulation: The Control Process; Global Marketing Strategy
MARKET Relevant information and case studies for marketing executives and professionals.

Specifications

Author:
Author:
Publisher: Prentice Hall
Publish Date: Jul 2009
ISBN-13: 9780136107064
ISBN-10: 0136107060
Format: Hardcover
Number of Pages: 708
Shipping Weight (in pounds): 3.7
Product in Inches (L x W x H): 8.5 x 1.2 x 10.9

Gifting Plans

Financing Offers

Enjoy Great Financing!

Make the most of your shopping experience with the Walmart Discover® or Walmart Credit Card.

Save $25 when you open a Walmart® Credit Card and spend $75 today.*

*Offer subject to credit approval

Learn More or Apply Now

No Payments + No Interest if Paid in Full in 6 Months!
Enjoy no payments for 6 months. You'll have 6 months with no payments, and no interest if paid in full within 6 months on orders over $250. Otherwise, interest will be charged from the original date of purchase. Bill Me Later is the quick, easy, secure way to buy online without using your credit card. Simply select Bill Me Later at checkout. Subject to credit approval.

See Terms