International Business: Strategy and the Multinational Enterprise

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International Business: Strategy and the Multinational Enterprise

Format:  Hardcover,

500 pages

Publisher: Taylor & Francis

Publish Date: Jul 2009

ISBN-13: 9780415800570

ISBN-10: 0415800579

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Book Information

The following content was provided by the publisher.

This book covers the same material and more when compared with other international business texts, yet it is priced for the student s pocketbook.

A new international business text for a new and ever changing global environment. With a unique chapter covering International E-Commerce, Cullen is written in a unique way. Issues link the chapters. The logic is that to choose and implement strategies in international business, you need to understand the global, institutional, and cultural environment. In turn, you need to align functional strategies to support the more general multinational strategies. From the student s point of view, the approach is designed to answer the questions of "why do I really need to know all of this stuff?"

Log on to International Business' companion website for student and instructor resources, featuring Lecture Notes, Lecture Slides, a TestBank, Practice Quizzes, Flash Cards, and useful links: www.cullenib.com.

Specifications

Publisher: Taylor & Francis
Publish Date: Jul 2009
ISBN-13: 9780415800570
ISBN-10: 0415800579
Format: Hardcover
Number of Pages: 500
Shipping Weight (in pounds): 3.7
Product in Inches (L x W x H): 8.75 x 11.25 x 1.25

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