Managers Guide to Marketing, Advertising, and Publicity

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Managers Guide to Marketing, Advertising, and Publicity

Format:  Paperback,

250 pages

Publisher: McGraw-Hill

Publish Date: Aug 2009

ISBN-13: 9780071627962

ISBN-10: 0071627960

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Book Information

The following content was provided by the publisher.

Proven strategies that make sure your marketing message stands out from the rest

The average American is exposed to as many as 5,000 marketing messages per day, so it's more important than ever to create the most effective marketing and advertising campaigns as possible.

"Manager's Guide to Marketing, Advertising, and Publicity" explains The 14 principles of marketing communications strategy Common marketing mistakes to avoid Techniques for creating powerful marketing messages The many choices for delivering your marketing message How to take full advantage of digital platforms

Today, you must come up with a bigger, better, brighter marketing campaign, or you're guaranteed to be lost in the noise. This primer is ideal for anyone looking to position his or her organization as a powerful competitor in the twenty-first century.

Briefcase Books, written specifically for today's busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page: Clear definitions of key terms, concepts, and jargon Tactics and strategies for overseeing marketing initiatives Insider tips for getting the most out of marketing, advertising, and publicity Practical advice for creating effective campaigns Warning signs when preparing for and undertaking marketing initiatives Stories and insights from the experiences of others Specific marketing procedures, tactics, and hands-on techniques

Specifications

Publisher: McGraw-Hill
Publish Date: Aug 2009
ISBN-13: 9780071627962
ISBN-10: 0071627960
Format: Paperback
Number of Pages: 250
Shipping Weight (in pounds): 0.8
Product in Inches (L x W x H): 6.0 x 9.0 x 0.75

Chapter outline

The Benefits of Marketing
Align Your Marketing and Your Business
The 12 Basic Principles of Marketing Communications Strategy
Types of Marketing and Communication and Expertise
Positioning and Brand Personality
Marketing Communication Experts and Tools
PitchPerfect Message Strategy for More Powerful Persuasion
Creating Breakthrough Advertising Campaign Ideas
The Most Important Creative Elements of an Ad
Touchpoints and Paid Media Strategy
Print Advertising Media
Broadcast Advertising Media
Online Advertising Media

Book description

Proven strategies that make sure yourmarketing message stands out from the rest

The average American is exposed to as many as 5, 000 marketing messages per day, so it’s moreimportant than ever to create the most effective marketing and advertising campaigns as possible.

Manager’s Guide to Marketing, Advertising, and Publicity explains

  • The 14 principles of marketing communications strategy
  • Common marketing mistakes to avoid
  • Techniques for creating powerful marketing messages
  • The many choices for delivering your marketing message
  • How to take full advantage of digital platforms

Today, you must come up with a bigger, better, brighter marketing campaign, or you’re guaranteed to belost in the noise. This primer is ideal for anyone looking to position his or her organization as a powerfulcompetitor in the twenty-first century.

Briefcase Books, written specifically for today’s busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for theseinnovative design features to help you navigate through each page:

  • Clear definitions of key terms, concepts, and jargon
  • Tactics and strategies for overseeing marketing initiatives
  • Insider tips for getting the most out of marketing, advertising, and publicity
  • Practical advice for creating effective campaigns
  • Warning signs when preparing for and undertaking marketing initiatives
  • Stories and insights from the experiences of others
  • Specific marketing procedures, tactics, and hands-on techniques

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