Predictably Irrational: The Hidden Forces That Shape Our Decisions

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Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? When it comes to making decisions in our lives, we think we're making smart, rational choices.
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About this item

Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin?

Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?

When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?

In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable--making us predictably irrational.

About this item

Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin?

Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?

When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?

In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable--making us predictably irrational.

Specifications

Publisher: Harpercollins
Publish Date: Apr 2010
ISBN-13: 9780061353246
ISBN-10: 0061353248
Format: Paperback
Number of Pages: 349
Shipping Weight (in pounds): 0.64
Product in Inches (L x W x H): 5.5 x 8.25 x 1.25
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Customer Reviews

Customer Reviews | 6 reviews | 5 out of 5

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6 reviews | 5 out of 5

5.0 stars

6 reviews | 5 out of 5

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Very Thoughtful Book
10/2/2011

Customer review by tylerjfs14

5.0 stars 10/2/2011 by tylerjfs14
by tylerjfs14

This is a great book for anyone who wants to better understand the human mind and how we make decisions. It does seem to drag on a bit toward the end, but it is very eye opening and definitely worth your time to read.

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tylerjfs14
West Virginia
Would recommend to a friend? Yes
Age:14 - 18
Ownership:2 - 7 weeks
Gender:Male
Usage:Every day
Excellent Behavioral Economics
5/21/2013

Customer review by CFB2105

5.0 stars 5/21/2013 by CFB2105
by CFB2105

This book is highly entertaining and very thought provoking. It examines how the decisions that we make are skewed by irrelevant information and proposes ways to improve our decision making process.

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CFB2105
Palo Alto, CA
Would recommend to a friend? Yes
Age:25 - 34
Ownership:Longer than one year
Gender:Male
Usage:Once per year
Awesome Book :)
5/17/2011

Customer review by 6HarleyQuinn9

5.0 stars 5/17/2011 by 6HarleyQuinn9
by 6HarleyQuinn9

Makes you think, but it does get a little wordy with the explanations. Not a quick read, but definitely worth it :)

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6HarleyQuinn9
Oregon
Would recommend to a friend? Yes
Age:14 - 18
Ownership:2 - 7 weeks
Gender:Female
Usage:A few times per year

Customer Reviews | 6 reviews | 5 out of 5

Customer Reviews

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