Predictably Irrational: The Hidden Forces That Shape Our Decisions

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Predictably Irrational: The Hidden Forces That Shape Our Decisions

Format:  Paperback,

349 pages

Edition: Revised and Exp

Publisher: Harpercollins

Publish Date: Apr 2010

ISBN-13: 9780061353246

ISBN-10: 0061353248

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Book Information

The following content was provided by the publisher.

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin?

Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?

When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?

In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable--making us predictably irrational.

Specifications

Publisher: Harpercollins
Publish Date: Apr 2010
ISBN-13: 9780061353246
ISBN-10: 0061353248
Format: Paperback
Number of Pages: 349
Shipping Weight (in pounds): 0.64
Product in Inches (L x W x H): 5.5 x 8.25 x 1.25

Awards and Recognitions

  • New York Times Notable Books of the Year, 2008 (United States)
  • New York Times Editors' Choice, 2008 (United States)

Book description

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin?

Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?

When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?

In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.

Customer Product Reviews

Rated 5 out of 5★ by 6reviewers.
Rated 5 out of 5★ by Awesome Book :) Makes you think, but it does get a little wordy with the explanations. Not a quick read, but definitely worth it :) 05/16/2011
Rated 5 out of 5★ by Very Thoughtful Book This is a great book for anyone who wants to better understand the human mind and how we make decisions. It does seem to drag on a bit toward the end, but it is very eye opening and definitely worth your time to read. 10/01/2011
Rated 5 out of 5★ by Excellent Behavioral Economics This book is highly entertaining and very thought provoking. It examines how the decisions that we make are skewed by irrelevant information and proposes ways to improve our decision making process. 05/20/2013
See All Reviews
 

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