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Exploring Marketing Research
About this item
About this item
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Hardcover, South Western Educational Publishing, 2009, ISBN13 9780324788440, ISBN10 0324788444
EXPLORING MARKETING RESEARCH deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. The text focuses on students as managers, not practitioners, of marketing research. Students learn about traditional types of marketing research, such as designing questionnaires, as well as the latest technological developments that facilitate marketing research including data collection devices, data analysis tools, and practical approaches to data analysis. In addition, this edition places more emphasis on ethical and international issues relating to marketing research.
|Number of Pages:||714|
|Number in Series:||1|
|Author:||Babin, Barry J. , Zikmund, William G.|
|Publication Date:||March, 2009|
|Digital Video Formats:||Hardcover|
|Assembled Product Dimensions (L x W x H):||8.50 x 10.75 x 1.25 Inches|
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