Marketing Management

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Marketing Management

Format:  Hardcover,

566 pages

Publisher: McGraw-Hill College

Publish Date: Jan 2009

ISBN-13: 9780073529790

ISBN-10: 0073529796

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The following content was provided by the publisher.
This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format.


Publisher: McGraw-Hill College
Publish Date: Jan 2009
ISBN-13: 9780073529790
ISBN-10: 0073529796
Format: Hardcover
Number of Pages: 566
Shipping Weight (in pounds): 3.48
Product in Inches (L x W x H): 8.4 x 1.2 x 10.9

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