Twitter Revolution: How Social Media and Mobile Marketing Is Changing the Way We Do Business & Market Online

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Twitter Revolution: How Social Media and Mobile Marketing Is Changing the Way We Do Business & Market Online

Format:  Paperback,

257 pages

Publisher: Midpoint Trade Books Inc

Publish Date: Oct 2008

ISBN-13: 9781934275078

ISBN-10: 1934275077

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The following content was provided by the publisher.
NO RULESThe revolution is underway. The power of social media lies with the people who use tools like Twitter.com. You decide how to use your power.Our goal is not to create rules to follow on Twitter. We simply want to give you the best tips, resources and strategies to guide your success on Twitter at an accelerated pace. Our mission is to help you avoid trial and error as early adopters were forced to endure, and help you participate in one of the greatest communication revolution of our time. This book was designed to help show everyone from the small business owner to the CEO of a large corporation; from work at home moms to politicians in Washington, DC how they can participate in the fastest growing social network and micro-blogging revolution taking place right now. Join us on Twitter

Specifications

Author:
Author:
Publisher: Midpoint Trade Books Inc
Publish Date: Oct 2008
ISBN-13: 9781934275078
ISBN-10: 1934275077
Format: Paperback
Number of Pages: 257
Shipping Weight (in pounds): 0.8
Product in Inches (L x W x H): 5.9 x 0.6 x 8.9

Chapter outline

Rave Reviews
Foreword
Acknowledgments
Introduction to Social Media
Twitter Guide to Understanding Twitter & Getting Started with the Communications Revolution
Why Should You Care About Twitter?
What the Heck is Twitter?!
How to Get Started with Twitter
Ten Steps to Attract a Flood of Followers
How to be Follow Worthy
To Tweet or Not to Tweet
Success on Twitter
Top 10 Reasons Companies Need to Tweet
101 Ways to Tweet
Twitter Success in the "Real World
The Twitter Whale
Twitter APPS - It's Not Just About "Twitter
Glossary of terms for Twitter
Speed vs. Spelling
21 Tips to Terminating Twitter Trolls
Influence & Persuasion to position & brand yourself on Twitter & other social networks
How is Twitter Different from Traditional Marketing?
Positioning & Branding Yourself on Twitter
Marketing Yourself on Twitter & Connecting with Influencers
When & How to "talk business" on Twitter
Twetiquette & Reputation Management
Attract, Connect & Convert Raving Fans
The Seduction of Twitter
Influencing the Influencers & Attract your Choice Client
Split Second Connections for PR
Trend Spotting, Mobile Marketing & Smart Mobs
Twitter is Like Sex
iChapters The Twitter Playbook
The iChapters
The Final Chapter - Do NOT read this chapter
About the Authors

Book description

NO RULESThe revolution is underway. The power of social media lies with the people who use tools like Twitter. com. You decide how to use your power. Our goal is not to create rules to follow on Twitter. We simply want to give you the best tips, resources and strategies to guide your success on Twitter at an accelerated pace. Our mission is to help you avoid trial and error as early adopters were forced to endure, and help you participate in one of the greatest communication revolution of our time.

This book was designed to help show everyone from the small business owner to the CEO of a large corporation; from work at home moms to politicians in Washington, DC how they can participate in the fastest growing social network and micro-blogging revolution taking place right now. Join us on Twitter!

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