Marketing of High-Technology Products and Innovations

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Marketing of High-Technology Products and Innovations

Format:  Hardcover,

538 pages

Publisher: Pearson College Div

Publish Date: Feb 2009

ISBN-13: 9780136049968

ISBN-10: 0136049966

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The only text on the market that provides readers with the marketing information they need to successfully market high-tech products. Introduction to World of High Technology Marketing; Strategic MarketPlanning in; High-Tech Firms; Culture and Climate Considerations for High-Tech Companies; Market Orientation and Cross-functional (Marketing/R&D); Partnerships/Alliances and Customer Relationship Marketing; Marketing Research in High-Tech Markets; Understanding High-Tech Customers; Technology and Product Management; Distribution Channels and Supply Chain Management in High-Tech Markets; Pricing Considerations in High-Tech Markets; Marketing Communication Tools for High-Tech Markets; Strategic Considerations in Marketing Communications;Strategic Considerations for the Triple Bottom Line in High-Tech CompaniesMARKET "Marketing of High-Technology Products and Innovations" provides comprehensive coverage of the latest academic research and leading-edge business practices to prepare readers for the unique challenges they will face when marketing high-tech products and services.

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Author:
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Publisher: Pearson College Div
Publish Date: Feb 2009
ISBN-13: 9780136049968
ISBN-10: 0136049966
Format: Hardcover
Number of Pages: 538
Shipping Weight (in pounds): 2.6
Product in Inches (L x W x H): 8.2 x 1.0 x 9.9

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