In the last 6 weeks, I have bought four straighteners, ranging from really high end in price to this one at $17.14. On one high priced straightener...my coarse hair literally rubbed the finish off the plates. The company was willing to take it back as defective, because their comment was..."we've never seen someones hair be able to do that!" I had never seen my hair be able to do that either, but that gives you an idea of how coarse my hair really is. The next three straighteners couldn't even begin to pull the curl out of my hair. I figured based on price alone that this product wouldn't rate very high, plus with my hair thickness/coarseness that it would be lucky to earn 2 stars from me.... Boy, did it prove me wrong! It glides over my hair with no effort at all and straightened my hair just like the stylist's tools. The difference...my stylist paid $140 for hers, and mine was...$18.81 (TN tax incl.). It pulls your hair at random, but not often at all.....if your hair gets to the sides of the plates, but nothing like the other 4 that I had used. On the other straighteners I had to use them on HIGH to get hardly any results at all. I did find out rather quickly...do not assume you need to turn the dial up above 11 on this one, unless you experiment with the lower temps first. I went straight for the High 15 setting at first assuming it wouldn't work well like the others that I had tried...not a wise idea! (even though the dial goes up to 20!!!!) I found rather quickly, that I DO NOT need the temp. this high and it heats up whatever its sitting on also (my desk was blistering HOT!). I put my straightener on a trivet, as it was that warm on the 15 setting!!!! I quickly turned the setting back to an 8 and it straightened my hair, just perfect! You can slightly turn your wrist while holding the straightener when you get to the bottom of your hair and get a slight curve, avoiding having to do a follow up procedure with a curling iron to curl the bottom of your hair. The only thing I could recommend to the company on this product is: the numbers on the dial are rather small and I struggled to see the numbers, but other than that.....its earned an almost perfect rating! Don't let price fool you on this product.........its worth that and more! Now, I understand why there was only one left on the rack when I bought this one!!!