101 Ways to Successfully Market Yourself

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101 Ways to Successfully Market Yourself

Format:  Paperback,

95 pages

Publisher: Cengage Learning Ptr

Publish Date: Nov 2009

ISBN-13: 9781435455108

ISBN-10: 143545510X

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Book Information

The following content was provided by the publisher.
The advent of user-generated internet content has made it possible for anyone to have his or her voice heard, but it has also made it more difficult to stand out in the crowd and get noticed. 101 Ways to Successfully Market Yourself is about exploring and understanding the means and methods of self-promotion and having fun doing it. You will learn the most effective ways of positively gaining the spotlight and draw attention to yourself whether your objective is to promote a business, sell a product, land a better job, or just grab (or extend) 15 minutes of fame. 101 Ways to Successfully Market Yourself provides a handy, easy-to-read collection of tips and tricks to make sure you stand out in the crowded pop culture universe.

Specifications

Publisher: Cengage Learning Ptr
Publish Date: Nov 2009
ISBN-13: 9781435455108
ISBN-10: 143545510X
Format: Paperback
Number of Pages: 95
Shipping Weight (in pounds): 0.4
Product in Inches (L x W x H): 5.25 x 8.25 x 0.5

Chapter outline

Introductionp. xi
27 MYMs (Marketing-Yourself-Mandates)p. 1
Understand Your Personal Brandp. 1
Know the Cliched Basicsp. 2
Be Happy!p. 3
Be Yourselfp. 3
Talk Less and Do Morep. 4
Set a Goal-Market Yourself with a Purposep. 4
Listen First, Talk Secondp. 5
Ask Questions and Find Common Groundp. 5
Approach Without Fear-People Don't Bitep. 5
Don't Waste Timep. 5
Have Something Unique to Contributep. 6
Don't Complain - Nobody Wants to Hear Itp. 6
You Can't Just Be Sellingp. 6
Take a Compliment, but Stay Humblep. 7
Don't Offend or Alienatep. 7
Stay Currentp. 8
Know Your Audiencep. 8
Don't Treat People Like They're Inferiorp. 8
Opportunities Aren't Always Obviousp. 8
Sharpen Your Speaking Abilitiesp. 9
Sharpen Your Writing Abilitiesp. 10
Do Something Specific to Stand Outp. 10
Ask for What You Wantp. 11
Like It or Not, Appearance Countsp. 11
Keep Contacts Constantly Organizedp. 12
Keep Consistentp. 12
Don't Give Up-It Won't Happen Overnightp. 13
Make the Most of the Webp. 15
Web Marketing In Generalp. 15
Make Social Networking Part of Your Daily Routinep. 15
Get to Know the "Big 3" but Look Beyond Them as Wellp. 16
Use an Avatar That Represents You Wellp. 17
Twitterp. 17
Understand the Basic Conceptp. 17
Your Profile Mattersp. 17
Follow People First, and Make Sure They Matterp. 18
Be an Active Tweeter-One a Day Will Keep Followers Awayp. 18
Don't Be Too Quick to Block Followersp. 18
Don't Just Sell-Send Quality Tweets and Show Your Human Sidep. 19
Stay Consistentp. 19
Interact with Othersp. 20
Don't Get Sucked into One of the "Get 1,000 Friends Daily" Servicesp. 20
Use the Right Toolsp. 20
Don't Be Afraid to Send the Same Tweet Multiple Timesp. 21
Re-Tweet What Other People Writep. 21
Hold Twitter Chat Sessionsp. 22
Put Tweets into Relevant Groups for Other People to See and Find Youp. 23
Send Linksp. 24
Facebookp. 24
Understand the Basic Conceptp. 24
Start Making Connections with People You Knowp. 24
Look Through Your Friends' Friendsp. 25
Take Advantage of Facebook's Suggestion Featurep. 25
Don't Get Thrown Off by the Word "Friendp. 25
Join Facebook Groups and Fan Pages, or Start Your Ownp. 25
Make Connections from Groups You Joinp. 26
Like" and "Share" Other People's Linksp. 26
Comment on People's Status Updatesp. 26
Linkedlnp. 27
Understand the Basic Conceptp. 27
Complete Your Profile as Thoroughly as Possiblep. 27
Start Connecting with People You Know (or May at Least Be Associated With)p. 27
Look Through Your Connections' Connectionsp. 28
Don't Be Afraid To Ask for a Recommendationp. 28
Join Groups and Take Part in Conversationp. 28
Blogging and Other Online Effortsp. 29
Start Your Own Blogp. 29
Update Your Blog Consistentlyp. 29
Get Your Name in a URLp. 29
Carefully Craft Your Signature (for Blog Comments and E-Mail)p. 30
Say It on Online Radiop. 30
Use the Power of Videop. 31
People Love Listsp. 31
Comment on Other People's Blogsp. 31
Broadcast What You Writep. 31
Look into Hosting a Free Webinarp. 32
E-Mail Marketing Can Be Powerfulp. 32
Post Your Skills on Craigslistp. 33
Look for Online Listsp. 34
There's Life Offline-Get Out and Meet Real Peoplep. 35
Know What You're About and Be Able to Explain It Easilyp. 35
Start with People with Whom You've Lost Touchp. 36
Shop Around for the Best Networking Events, and Frequent Them Oftenp. 36
Work the Trade Showsp. 37
Volunteer to Lead or Be on a Committeep. 37
Become a Regularp. 38
Create a Memorable Business Card, and Remember to Bring Plenty with Youp. 38
Don't Rely on Your Memoryp. 39
Seek Out Public Speaking Opportunitiesp. 39
Use a Crutch If It Helpsp. 40
Don't Get Sucked into Talking to Any One Person for Too Longp. 40
Buy the First Round... or Any Roundp. 41
Be Less Drunk than Everyone Else in the Roomp. 41
Don't Go It Alonep. 41
Take Advantage of a Captive Audiencep. 42
Join a Club or Other Social Groupp. 42
Host a Social Partyp. 42
Host or Organize an Eventp. 43
Marketing Yourself Doesn't Stop During Vacationp. 43
Check Out Your College's Alumni Associationp. 43
Remember Namesp. 43
Look for Easy Conversation Startersp. 44
Don't Make Uncomfortable Jokes or Commentsp. 44
Use Your Kidsp. 45
Wait Tablesp. 45
Still Young? Play the Cute, Ambitious Kid Cardp. 45
Get a Puppy (or a Babysitting Job)p. 45
Make Follow-Up a Ritualp. 46
Best Twitter Toolsp. 47
Who You Should Follow on Twitter" Listsp. 55
Linkedln Groupsp. 61
Other Social Networks to Considerp. 65
Other Social Networks to Considerp. 65
Indexp. 91

Book description

The advent of user-generated internet content has made it possible for anyone to have his or her voice heard, but it has also made it more difficult to stand out in the crowd and get noticed. 101 Ways to Successfully Market Yourself is about exploring and understanding the means and methods of self-promotion and having fun doing it. You will learn the most effective ways of positively gaining the spotlight and draw attention to yourself whether your objective is to promote a business, sell a product, land a better job, or just grab (or extend) 15 minutes of fame. 101 Ways to Successfully Market Yourself provides a handy, easy-to-read collection of tips and tricks to make sure you stand out in the crowded pop culture universe.

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