Guerrilla Marketing for Dummies

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Guerrilla Marketing for Dummies

Format:  Paperback,

351 pages

Publisher: John Wiley & Sons Inc

Publish Date: Oct 2008

ISBN-13: 9780470289679

ISBN-10: 0470289678

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Book Information

The following content was provided by the publisher.
Want to reach consumers in innovative ways? "Guerilla Marketing For Dummies" is packed with guerilla tactics and trade secrets for marketing your products or services like never before. From re-imagining existing marketing platforms to mastering trailblazing methods, you'll create a cost-effective game plan for getting your customers' attention and keeping it

This savvy, hands-on guide explains what guerilla marketing is, who does it, and why. You'll learn how it can take your brand to new heights as you start thinking like a guerilla, brainstorming, collaborating, and refining ideas for an exciting, non-traditional marketing program. The real fun starts when you build a winning team and take your message to the streets, executing attention-grabbing publicity stunts and creating unforgettable events. You'll find out when it pays to work with the big-gun guerilla-marketing firms and how to launch your own low-cost campaign. Discover how to: Reach customers wherever they areDevelop a cohesive guerilla-marketing campaignCapitalize on the hottest trendsCut through the constant marketing clutterMake products and brands stand outUse buzz, viral, grassroots, and experiential marketingWrite a great press releaseCreate opportunities for partnership and tie-insFind budget-friendly ways to go guerillaBuild a powerful online presenceWork with existing contacts, publicists, and the press

You "can" enter the guerilla jungle and emerge with the lion's share of the sales Let "Guerilla Marketing For Dummies" show you how.

Specifications

Author:
Foreword by:
Publisher: John Wiley & Sons Inc
Publish Date: Oct 2008
ISBN-13: 9780470289679
ISBN-10: 0470289678
Format: Paperback
Number of Pages: 351
Shipping Weight (in pounds): 1.28
Product in Inches (L x W x H): 7.42 x 0.82 x 9.22
Walmart No.: 9780470289679

Chapter outline

Foreword
It's a Jungle out There - Be a Guerrilla
Entering the Jungle: An Introduction to Guerrilla Marketing
Scoping Out Your Options
Guerrillas Plan, Too: Developing Your Marketing Plan
Thinking Like a Guerrilla
Bringing in the Big Guns: Guerrilla Marketing Firms
Marketing at Street Level
Hitting the Street with Street Teams
The Spectacular! Publicity Stunts
Events and Experiences
Opportunities All around You: Nontraditional Media
Out in the Fresh Air
Going Indoors
Using and Innovating New Media
Driving It Home: From the Street to Your Site
Different Methods to Online Madness
Creating Your Online Presence
Getting Social
If a Tree Falls in the Woods . . .The Power of the Press
Identifying Your Outlets
Becoming a One-Person Public Relations Outfit
Hiring Publicists and Public Relations Peeps
You Scratch My Back
Meeting of the Minds
Cross-Promotional Partnerships
Giving Back: Adding a Cause-Related Tie-In
The Part of Tens
Ten Practically Perfect Campaigns
Ten Reasons We Love Guerrilla Marketing - And Why You Will, Too!
Ten Obstacles to Avoid When Going Guerrilla
Index

Book description

Want to reach consumers in innovative ways? Guerilla Marketing For Dummies is packed with guerilla tactics and trade secrets for marketing your products or services like never before. From re-imagining existing marketing platforms to mastering trailblazing methods, you’ll create a cost-effective game plan for getting your customers’ attention and keeping it!

This savvy, hands-on guide explains what guerilla marketing is, who does it, and why. You’ll learn how it can take your brand to new heights as you start thinking like a guerilla, brainstorming, collaborating, and refining ideas for an exciting, non-traditional marketing program.

The real fun starts when you build a winning team and take your message to the streets, executing attention-grabbing publicity stunts and creating unforgettable events. You’ll find out when it pays to work with the big-gun guerilla-marketing firms and how to launch your own low-cost campaign. Discover how to:

  • Reach customers wherever they are
  • Develop a cohesive guerilla-marketing campaign
  • Capitalize on the hottest trends
  • Cut through the constant marketing clutter
  • Make products and brands stand out
  • Use buzz, viral, grassroots, and experiential marketing
  • Write a great press release
  • Create opportunities for partnership and tie-ins
  • Find budget-friendly ways to go guerilla
  • Build a powerful online presence
  • Work with existing contacts, publicists, and the press

You can enter the guerilla jungle and emerge with the lion’s share of the sales! Let Guerilla Marketing For Dummies show you how.

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