How to Say It: A Guide to Promoting Your Small Business Using Websites, E-zines, Blogs, and Podcasts

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Paperback, Prentice Hall Press, 2008, ISBN13 9780735204324, ISBN10 0735204322
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About this item

Read Lena Claxton and Alison Woo's posts on the Penguin Blog.
The essential resource for building a global community of customers.
"How to Say It(R) Marketing with New Media" provides business owners with the tools they need to effectively market their company to today's ever-evolving online community. Packed with power words, content templates, practical steps for getting the word out, and the essentials of speaking to the right audience, this book is the key to building a community of loyal customers online. It also offers quick tips for generating website copy, articles, podcast scripts, and blog posts months in advance, so any small business owner can start an online marketing campaign regardless of limited schedules and budgets.

About this item

Read Lena Claxton and Alison Woo's posts on the Penguin Blog.
The essential resource for building a global community of customers.
"How to Say It(R) Marketing with New Media" provides business owners with the tools they need to effectively market their company to today's ever-evolving online community. Packed with power words, content templates, practical steps for getting the word out, and the essentials of speaking to the right audience, this book is the key to building a community of loyal customers online. It also offers quick tips for generating website copy, articles, podcast scripts, and blog posts months in advance, so any small business owner can start an online marketing campaign regardless of limited schedules and budgets.

Specifications

Publisher: Penguin Group USA
Publish Date: Sep 2008
ISBN-13: 9780735204324
ISBN-10: 0735204322
Format: Paperback
Number of Pages: 224
Shipping Weight (in pounds): 1.02
Product in Inches (L x W x H): 7.0 x 9.25 x 0.75
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