Your fragrance can make a lasting impression — every bit as much as the clothes you wear. And while fragrance, like clothing, is subject to personal taste, learning a bit about fragrances can help you choose one that's right for you.
You'll notice that fragrances are often referred to by terms like "eau de parfum" or "eau de toilette." These terms refer to the products' concentration. Parfum or perfume is the most concentrated form of fragrance, containing 15-40% aromatic compounds. Eau de parfum contains 10-20% aromatic compounds, while eau de toilette contains 5-15% and eau de cologne contains 3-8%. There are also many other scented products, such as splashes, body sprays and aftershaves, which usually contain less than 3% aromatic compounds.
While fragrances can be hard to describe, they're often divided into groups with shared characteristics, which can make it easier to identify the kind of scent you like. Women's fragrances are often characterized as floral, fruity, woody or spicy. Men's fragrances are often described as spicy, woody, citrus or leather. As you explore different fragrance types, you'll gradually learn what categories appeal to you.
Walmart has Everyday Low Prices on all sorts of fragrances, so you can get more of the scents you love, whether you're shopping for yourself or buying a gift. Save money. Live better.
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