Makeup offers a great way to express yourself, highlight your features and show your unique sense of style. When shopping for makeup, consider what features you want to highlight and what look you're going for.
To highlight your eyes, shop for eyeshadow, mascara and eyeliner. Eyeshadow brings splashes of color to your eyelids, and mascara makes your lashes look longer, thicker or bolder. Eyeliner creates a dramatic look: the thicker the line, the more your eyes pop.
To highlight your cheeks, look for blush and consider bronzer. Blush should be applied right on the cheekbones to create a flushed, healthy look. Bronzer makes your face appear tanner and sun kissed.
There are several options for adding color and shine to your lips. Lipstick comes in a wide variety of colors and can be shiny or matte. Lip gloss is usually clear or light in color and can be worn alone or over lipstick to add shine. Lip stain is a long-lasting alternative to lipstick that enhances the color of your lips. Lip liner is a thin pencil used to outline the lips, which helps define their shape and keeps lipstick from bleeding into the area around the mouth.
For the best overall look, apply foundation to your face before adding other makeup. You may also choose powder to reduce shine and concealer to cover blemishes.
For tips on choosing the best makeup for you, check out our Makeup Buying Guide.