Rated 4 out of 5 by 461
Rated 5 out of 5 by EMS27 I've used this product for 20+ years by EMS27
I have been using this product 20 plus years, if you're looking for a dark brown shade that is a true dark brown try A4 Dark Brown (Ash) as Ash will take out the red tones. I use it even for gray root cover ups, this product by L'Oreal last right at 4-6 weeks, it don't fade with washes. Please read all of my reviews under EMS27 as most I've wrote a review and have ordered or tried many items or products sold by Wal-Mart since 2013. I am a shopaholic as I try my best to talk about the product and my sizing to help others to choose what may be right for them!
Rated 4 out of 5 by Shiningoaks Loreal Hair Color
I always love this product, the thing I can not understand about Walmart is why do all the boxes always look like they have been crushed, or broken open. I have the worst time at the Walmarts I have been to and always have to sort through the boxes to get the least crushed one. It is like they dropped kicked them across the store and then put them on the shelf. I am not exaggerating. Other than that I love that product.
Rated 5 out of 5 by kimbojune Better color than a beauty shop!
This is an excellent high quality hair color which renders the exact same results as that of a beauty shop/cosmetologists products and results.
Rated 5 out of 5 by hodoe Great color
I love this hair color. Covers all the gray. I have been using this color for 10 years.
Rated 5 out of 5 by Bread2Cook Have used this product for years
The last time I had my hair colored professionally, the technician used this product. Duh... I now do it myself, works well, honest color.
Rated 5 out of 5 by PrematureGray Best hair color for covering gray
I have tried several other brands, but this product is the only one that covers the gray completely. Other products make the gray look orangish.
Rated 5 out of 5 by anna Great product
I love all L'Oreal products. This hair color product is a cream base easy to use with great results I highly recommend
Rated 5 out of 5 by Kmccollough Excellent product
Works wonderful and has easy step by step directions !
Rated 5 out of 5 by beautiful Perfect color!
I love this color. Would be devastated if it was ever disco'd.
Rated 5 out of 5 by Laylasgrandma my preference
This product is my preference from the other hair colors. it is easy to use and seems to stay longer on my hair.
Rated 5 out of 5 by AppreciatesGoodValues Like this
This is the hair color that I prefer
Rated 5 out of 5 by KellyD Easy too use!
This product is easy too use. It has a comb that attaches to the bottle which helps you to cover the hair faster. The color last a long time, in fact your hair will grow out faster then the color fades!
Rated 5 out of 5 by Cathy Good for my hair
The cream rinse that comes with this last me almost a month and helps to retain the color. I like the Excellence better than the Preference also because of the adapter that does more than one row at a time.
Rated 5 out of 5 by MaryAnn L'oreal
Product is excellent
Rated 5 out of 5 by rosebud14 best ever!
color is true; application is fantastic, especially if you full cover with the comb applicator. for the first time in years, I had almost no reaction to the chemicals. I'm a believer and will continue to be a user and big fan of this product!
Rated 5 out of 5 by BlondeMJ Hair dye
Hair is softer and more manageable after applying this product. Wish the conditioner was sold separately.
Rated 5 out of 5 by Phil Color
It's great have used for over ten years
Rated 5 out of 5 by sadiejac Excellence is excellent
Love this hair color. Has excellent coverage on grey/white hair. Fading is minimal. This is a much better product than Preference, which does not handle the fading/coverage issue as wel..
Rated 5 out of 5 by Betty Easy and quick
Product is easy to use, no mess,no drips. Takes about 45 min start to finish.
Rated 4 out of 5 by Swtgapeach2i Worth the Money You Pay
I used this product for a touch up, but did my whole head. If you follow the directions and apply to the root area first, wait, then apply to the rest of your hair, it blends very well. I did leave my roots sitting 8-10 minutes longer than the instructions suggest for tough gray, in hopes that they would develop light enough to blend well. I didnt leave the remainder on more than ten minutes which did the job. I recommend using two boxes for long hair as the directions suggest. I used every drop. I also used both pre treatment tubes prior to applying the color.
Rated 5 out of 5 by Sbbh Great Product
I truly love this product. I have finally found the color I'm going to stay with. The color on the box is spot on. I will be buying this in the future. It was extremely easy to use. And it's from L'Oréal
Rated 5 out of 5 by PresidentSue Excellent gray coverage
Better gray coverage than any other hair color I've tried, long lasting, excellent conditioner included.
Rated 5 out of 5 by MomMom Not messy
Creamy not messy. True to color on package.
Rated 5 out of 5 by Patty925 Easy to use
Easy to use gel. No dripping. Covers grey very well and has a great conditioner included. Great scent.
Rated 5 out of 5 by jannie76 loreal
love this product good coloring
Rated 5 out of 5 by Kelly Nice color and last
Rated 5 out of 5 The best I have ever used!
This is the most long lasting and easiest to apply hair color I have ever used! The application comb makes applying color easy and drip free!
Rated 5 out of 5 by Amanda I like the product, I use long time ago
Yes I use for long time
Rated 5 out of 5 by Lori great product
Easy to use, true to color, hair looks and feels great.
Rated 5 out of 5 by Denise Retired
Color last long it's cover totally grey hair