Rated 3.3 out of 5 by 7 reviewers.
Rated 4 out of 5 by I like L'Oreal because it does not too harm to the hair. The ammonium smell aslo not very strong as other brand. The color meet to my expectation. 06/24/2012
Rated 5 out of 5 by VERY NATURAL I used the Loreal paris superior preference Medium ash brown on my hair , before applying the dye my hair was very washed out looking from previously putting on nice and easy light ash brown which didnt last long and left it dull and with a orange tint :/ after using this my hair is finnly back to my natural medium brown hair color. It does still have a hint of red when the light hits it which is to be expected I suppose that happens with all brown shades. the ash did take out of orange tint and made it very natural. It did not damage my hair as a matter of fact it feels healthier for some reason. I was thinking my hair was rough from my hard water and wonder if this dye removed the mineral build up from my hair lol because it is so much smoother. I just started using the Lorial cleansing conditioner and love it and I think it will make this color stay in my hair alott longer than if I were to be using my old tresseme with the sulfates in it. Anyway very true to the box color and very natural and undamaging hair dye ;) 10/10/2012
Rated 5 out of 5 by Best color I've used. Love the even, lasting color. 10/03/2012
Rated 1 out of 5 by Not what i expected I purchased this product in 5CB Medium Chestnut Brown, the color on the box looks like a light/medium shade of brown with highlights of copper. First of all, after applying this color to my hair the results were nothing close to what i just mentioned. My hair is naturally dark blonde, but after using this shade my hair is now dark dark red, it looks exactly like the mahogany shade of this brand which is not the look i was going for considering i did not buy that shade. I compared my starting color to the ones on the side of the box and none of the resulting shades that it could have turned out to be are what i now have. Another thing that bothered me about this product was that it stained my scalp orange and it took several washes for the majority of it to come off. I also really hated the smell of this product, the fumes were so strong that it made my eyes water and breathing them in burned my throat as well. This is not my first experience using at-home-color and i can honestly say that i've never experienced this before with any of the other brands or shades that i've previously used. Needless to say i will not buy this shade or brand again. 09/02/2012
Rated 1 out of 5 by does not cover gray been using this for a while and I can see the gray, I lcarefully read the directions so I know I left it on as stated. used it approx every 8-12 weeks, depending on how fast hair grew. going to try another brand. put in 6 different 'nick names' why won't it accept any of them.... 07/22/2012
Rated 2 out of 5 by Fades Fast I really like the appearance of the color given soon after dying hair with 5G. It's a brown with red highlights to it. I find it to be a really pretty color at first and I get compliments on it. But within a week or two, the color has faded and doesn't seem as bright. I've tried many things to get the color to stick and try to make it stay bright but nothing works. I have been using this product since July of 2012 and every time I go to redye my hair, I hope the color will stick longer. But it never does. It's not a product that I would recommend to my friends. I have to constantly redye my hair, and it's more often than you should have to redye your hair and my hair's brittle. I wish this product worked more thorough and the color stayed strong and bright. 10/12/2012
Rated 5 out of 5 by Use it all the time I've used this product for years with one or two exceptions when I couldn't find it. I always come back. I have tried others but have found none that do a better job. I find it very easy to use. I just put it in, wait the time and wash it out. No problems. No complaints. I see others giving it a poor score, I have no reason to do the same. I have been very pleased over the many years I have used it. 10/27/2012
1-7 of 7 total reviews
Don't Miss a Single Rollback or Special Offer!
Get Email Savings and Updates:
RSS Feed
Subscribe to our RSS feeds to see the latest news and updates right in your RSS reader or RSS-enabled browser.
The Walmart.com site includes Flash technology. To avoid interruption of software designed to aid visually-impaired people, please turn off your Flash player.